RHYS MARTELL  |  financial advisor

Diversifying Your Assets

“Never put all your eggs in one basket.” That’s old school wisdom; I’m not preaching anything new here. But that’s definitely something that you want to consider when you’re investing as well. Diversification is so important.

Now, diversifying just means you want to own a whole bunch of different assets. If you’re looking at someone’s whole life you’re talking about real estate, investment in businesses, loaning through bonds; all sorts of different options. You want to make sure that you own all sorts of different assets if you want to protect yourself from the failure of any one of those assets.

It’s very important to understand though, that by diversifying your portfolio that doesn’t mean that you’re going to get better returns, or that you’re going to see more profit. You might actually see less; but you also can’t get wiped out necessarily if you own a whole bunch of different kinds of assets.

It also makes it far easier to get through difficult times when any one of those assets may be down but another asset may be up. So, diversification isn’t just good for protecting your assets, it’s also good mentally for when things are tough out there for one particular asset that you might own.

The key point here is that diversification is something we take seriously. It’s a running thread through everything we do here at my practice - and it’s important for you to look at too.


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Rhys Martell


This article is for educational purposes only and is not intended to provide specific personalized advice including, without limitation, investment, financial, legal, accounting or tax advice. Opinions expressed are those of the owners and writers only. Every effort has been made to compile this material from reliable sources, however, no warranty can be made as to its accuracy or completeness. It may also include forward looking statements concerning anticipated results, circumstances, and expectations regarding future events. Forward-looking statements require assumptions to be made and are, therefore, subject to inherent risks and uncertainties. There is significant risk that predictions and other forward looking statements will not prove to be accurate. Please consult an appropriate professional regarding your particular circumstances. Commissions, trailing commissions, management fees and expenses all may be associated with mutual fund investments. Please read the prospectus or the fund facts before investing. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated. Mutual Funds and Segregated Funds provided by the Fund Companies are offered through Worldsource Financial Management Inc., sponsoring mutual fund dealer. Other Products and Services are offered through Rhys Martell/Well-Built Plans Financial.

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